Simple Ways for a Small Business to Improve Their Online presence – SEO

The web is changing in favor of good content and social sharing.  This is great news for you, as it means your website can jump over the competition with a little elbow grease.  See the simple ways to improve your online presence.

  1. Quality Content is Key
  2. Social Shares
  3. Use clean web addresses
  4. Get some back links
  5. Keep Things Fresh

Quality Content is Key

Creating relevant, non-spammy content is going to have the biggest impact on your SEO efforts. You have to sit down and just write content that is relevant to your market. The added benefit of writing quality content is that your business will become an authority in your niche field.  Your lead generation will go up not only because you are ranked higher, but also because people trust your business.

Social Shares

Social shares are a huge way to boost traffic.  Google now promotes webpages that are shared through Facebook, Twitter, LinkedIn, and of course Google +.  Make sure that you have pages for your business on all of the major social media sites.  To get you started, here’s an article from Entrepreneur.com that lists 10 Social Media Management Tools.

As social networks become more ingrained into our lives, expect to see them become more and more important to your SEO efforts.

Use clean web addresses (permalinks)

If you are using a CMS such as WordPress or ExpressionEngine, make sure to use clean URLs.  This helps both search engines and anyone looking for relevant posts.

Get some back links

Another big factor of search ranking is backlinks (links to your site, posted on other sites). Here’s Two quick ways to get more backlinks are adding social media sharing to your site, and posting your website to local business directories.  Google re-indexes social sites more often than other sites, so you’ll see results quicker if you focus on social.

Keep Things Fresh

Now, to see all of your hard work pay off, you have to keep up with it. As with other aspects of your business, there’s no secret ‘quick’ method, it’s all just hard work and perseverance.